Digital Healthcare Communication Institute (DHCIS) was created around a simple belief: healthcare communication deserves far more attention than it receives today.
Every day, healthcare organizations send millions of communications across email, SMS, push notifications, patient portals, mobile applications and emerging channels. These messages influence how people refill medications, prepare for appointments, understand benefits, respond to preventive-care needs and navigate their healthcare journey.
Yet successful communication is still too often measured by whether a message was sent, delivered or opened.
We believe the conversation needs to go further.
Our Purpose
DHCIS is focused on advancing the way healthcare organizations design, deliver, govern and measure digital communication.
Our work explores the intersection of healthcare, technology, AI and consumer engagement—with particular attention to the challenges that become increasingly important as communication scales:
Privacy & Compliance • Personalization • Communication Standards • Omnichannel Orchestration • AI & Automation • Consumer Experience • Measurement & Outcomes
The objective is not simply to help healthcare organizations communicate more.
It is to help them communicate better.
Why This Matters
A healthcare message is different from an ordinary digital interaction. Behind every communication is a patient, member, caregiver or consumer who may be making an important decision.
The right communication at the right moment can make someone’s healthcare journey easier. The wrong communication—or too many communications—can create confusion, frustration and eventually loss of trust.
As AI makes communication increasingly intelligent, personalized and scalable, the need for responsible standards, governance and measurement becomes even more important.
What We Are Working Toward
DHCIS aims to bring together practical industry experience, research and emerging technology to explore better approaches to digital healthcare communication.
Our focus includes developing thought leadership, identifying industry challenges, examining emerging technologies and, over time, creating frameworks, benchmarks and measurable approaches that can help organizations evaluate and improve communication quality.
We want to help move the industry from asking:
“Did we deliver the message?”
to asking:
“Did we communicate responsibly, meaningfully and effectively?”
Our Vision
Our vision is a healthcare ecosystem where communication is not treated as the final step of a process, but as an important part of the healthcare experience itself.
Better communication. Stronger trust. Better healthcare experiences.
Digital Healthcare Communications Institute 